Why AI influencers are the big winners of this year’s Singles’ Day

15 Nov 2023

Livestreaming is big business in China, and rapidly getting bigger thanks to a new type of presenter. Four times more broadcast rooms opened in the first 10 minutes of this year’s Singles’ Day shopping festival than last year.

According to JD.com, this was due to the advent of AI livestreamers. Brands such as Estee Lauder and L’Oréal engaged virtual anchors to provide live e-commerce. They are not the only ones.