What will street advertising look like in the digital era?

15 Nov 2023

After years of teetering towards obsolescence, traditional street advertising is staging a comeback. Its golden ticket? Digitized three-dimensional billboards.

According to commercial display solution provider SoStron, the 3D billboard advertising market is estimated to top $122.44 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 19 percent from 2023 to 2030, significantly disrupting the out-of-home marketing landscape.

“3D digital displays represent a natural evolution in advertising due to their dynamic and immersive nature, which starkly contrasts with the passive viewing experience offered by traditional 2D billboards,” Eric Sas, co-founder and CEO of anamorphic 3D technology company BCN Visuals tells Jing Daily.

One key metric that innovators like BCN visuals are prioritizing is online reach.

“Though there is a lot of noise and distraction, there are some recent examples of this type of marketing really breaking through because of its ability to be shared on social media,” Grossman says.

“Jacquemus’ use of AI comes to mind, as does the MSG Sphere in Vegas, as viral content that takes on a new life after it is shared on socials. In the case of Jacquemus, it allows their brand to be shared and appreciated far beyond those who can afford it, an important tool in one day winning over those customers.”