Vogue owner Conde Nast posts 20% slump in sales

15 Oct 2023

As print sales decline, the media company is now transitioning to a digital model. Sales of glossy magazines slumped by a fifth last year as readers turned their backs on lifestyle titles, accounts from Conde Nast show. The owner of Vogue, Tatler and Vanity Fair saw its newsstand and subscription revenues in Europe fall by a fifth to £42.4m in 2022.

The figures highlight the declining demand for print magazines that were once synonymous with the fashion and luxury industries.

Under the editorship of Anna Wintour, who is now Conde Nast’s chief content officer, Vogue established itself as a fashion bible, shaping the cultural zeitgeist.

But as print sales decline, Conde Nast is now transitioning to a digital model, boosting investment in online content, video and ecommerce, as well as live events.