TikTok rolls out AI-powered Smart Keyword Filters to limit content you don’t want to see

3 Jun 2025

TikTok is rolling out AI-powered Smart Keyword Filters to allow people to limit content they don’t want to see on their For You page, the company announced on Tuesday.

While TikTok already allows users to use keyword filters to restrict specific content from appearing in their feeds, the new Smart Keyword Filters will use AI to additionally limit content that contains similar keywords, such as synonyms.

The tool will show you which additional keywords are being filtered in addition to your original one. For example, if you choose to filter out “remodeling,” TikTok will also filter out “renovation” and “renovations.” The company says that users will soon be able to select or deselect specific keywords they want to include.