TikTok Announces Expanded Premium Ad Placement Options

2 May 2024

TikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place their ads alongside.

TikTok’s Pulse offering enables big brands to maximize their ad placement in the app, by ensuring that their promotions appear adjacent to some of the most popular content from premium publishers and creators.