Tech for Retail 2025: AI, data and the store of tomorrow at the heart of European retail discussions

30 Oct 2025

On November 24th and 25th, Tech for Retail will return to Paris Expo Porte de Versailles, Hall 4, for its 5th edition, focused on innovation and transformation. More than just a trade show, the event has established itself as the leading European gathering for retail and commerce executives, where strategic vision, technology, and creativity converge.

This year's conference program promises to be particularly rich, bringing together iconic figures from across the industry, from Sephora to L'Oréal , from Carrefour to LVMH, including Bvlgari, Chanel, Publicis Groupe, Criteo, Nestlé, Fnac-Darty, Kiko Milano, and Decathlon . In total, more than 200 presentations and 30 keynotes and roundtables on the main stage will explore the transformation of retail: artificial intelligence, connected stores, the digitalization of luxury, sustainable commerce, new sales models, payment methods, and of course, customer experience and omnichannel strategies.

An opening driven by industry leaders
The day on November 24th will begin with Maurice Lévy , honorary chairman of Publicis Groupe. He will be followed by Catherine Spindler (Sephora), Asmita Dubey (L'Oréal) and Sebastian Siemiatkowski (Klarna), who will share their vision of the transformation of retail in the age of AI and data.

Throughout the day, several conferences will highlight the challenges and opportunities of the sector:


– Artificial intelligence applied to retail with Adéo, LVMH, Google and BCG;


– The augmented and connected store , the heart of the omnichannel customer relationship;


– Generative AI and autonomous agents , a new frontier of personalization;


– Sustainable trade and regulation , with LVMH, Nestlé, Carrefour and GS1;


– And an inspiring round table on the "secrets of scale-ups and unicorns" , where Mirakl, Artefact, Dust or Photoroom will share the levers of their success.



November 25th: Luxury, experience and loyalty at the heart of the discussions
The second day will place the supply chain, business and customer experience at the center of discussions, with Philippe Palazzi (Groupe Casino, Monoprix, Naturalia) opening the session.

The luxury sector will hold a prominent place, particularly during the conference " The service dimension in commerce: the case of beauty and luxury" bringing together Elise Ducret (Carita), Arthur Hagiage (Groupe Gaudier) and Carole Roth (Accor).


Keynote address by Ariel Schabas - CTO Digital Commerce & CIO, Falabella, interviewed by François Sorel, editor-in-chief of BFM Business
New retail formats in the age of TikTok and social shopping; with the founder of Respire and Chaokomboucha
Monetization and economic models , ten years after their first experiments;
Digital and luxury: the new equation , to understand how digital is redefining the codes of exclusivity;
"The new customer and the new loyalty", a reflection on emotional loyalty with Decathlon, Publicis Groupe and Carrefour.
Code of Desirability: Technology is shaping the future of luxury
Discreet innovation: when care, culture, and connection redefine the meaning of luxury. A talk by Laura Burdese, Deputy Managing Director at Bvlgari
Luxury and technology: tailor-made investments for greater impact, with Chanel, Messika and Bain .
And the emblematic Keynote address by Franck Le Moal , Group Information Technology Director at LVMH , interviewed by Éric Briones, Managing Director of Journal du Luxe , for an exclusive look into the group's technological innovations.
A hub of ideas and experiences
Between conferences, demonstrations and networking, Tech for Retail 2025 confirms its vocation: to be the European hub for tech and retail , where the commerce of tomorrow is conceived.


In a context of transformation of the sector, the trade show is establishing itself as an essential place for exchanges for decision-makers wishing to anticipate trends, draw inspiration from pioneers and build ever more innovative, sustainable and human-centered strategies.