Snapchat Tests New Ad-Free Subscription Tier

21 Nov 2023

As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with evolving data privacy regulations in the E.U. , while also testing the waters on just how many people might be willing to pay for an ad-free in-app experience.

Snapchat is the latest to test the waters on this, with a new, more expensive Snapchat+ tier that’ll remove most ads from your in-app experience.

As you can see in this example overview, shared by Jonah Manzano, some Snap users are now being offered a higher-priced Snapchat+ subscription tier, which removes all Story and Lens ads. Snapchat notes that subscribers may still see sponsored places, as well as paid promotions within My AI responses, where it’s currently testing the best ways to monetize its AI chat platform. But for the most part, users will be able to eradicate ads in the app, all for the low price of $15.99 AUD per month, which is equivalent to $US10.50.

(For comparison, the current Snapchat+ monthly package costs $US3.99, which approximates to the $5.99 AUD cost shown in the image above).

The option is seemingly not available in the U.S. as yet, and may never be, given Snap’s reliance on ad revenue from the North American market.