New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector

25 Jan 2024

Engagement trends, in all forms, are evolving, with more of us spending more of our time online, and interacting in new environments, be it in AR, VR, through AI-influenced means, and more.

Each of which will likely have the biggest impact on the next generation of consumers, in defining how they engage with each other moving forward. It’s this younger cohort that will dictate the next stage of connection, and with that in mind, this new report from digital wellbeing provider Qustodio covers some interesting ground, in analyzing teen user trends from different regions.

First off, the report looks at where kids are spending their time online, and how they’re engaging in different apps.

That’s a good indicator for Meta’s future ambitions on this front, though it will take some time for this user group to be in the core market for its metaverse offerings.

But the most notable data point for social media marketers is the almost 2 hours that kids are spending on TikTok every day.

The full stats on this show that children aged 4 to 18 spent, on average, 112 minutes per day in the app in 2023, up from 107 minutes in 2022.

Which made TikTok the most popular social media platform by far in this group.