Netflix’s Ad Tier Now Has More Than 23 Million Monthly Active Users, Advertising Chief Says
Variety
10 Jan 2024
Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of advertising Amy Reinhard said.
Reinhard spoke Wednesday at the Variety Entertainment Summit at CES 2024 at Las Vegas’ Aria Resort and Casino. “The thing we’re really excited about is the engagement,” she said. Of Netflix’s customers on ad-supported plans, more than 85% are streaming on the platform for two hours or more per month, she said.
The new 23 million-plus figure comes after Netflix a little over two months ago said its ad-supported tier had over 15 million monthly active users worldwide. In an October letter to shareholders, Netflix said ad-tier subscriptions accounted for approximately 30% of all new signups in the 12 counties where it has launched the platform.
