Instagram Tests Automatically Added Product Tags in Brand Story Posts

12 Jul 2023

Instagram’s working on another in-stream commerce option, with automatic detection of products from a brand’s connected catalog now being highlighted within their Stories posts.

That could be an easier way to ensure brands are utilizing its in-app product tools, functioning as a reminder to ensure that social media managers are making such connection, where possible, and highlighting relevant items in each frame.

Instagram’s still working out the best approach to in-app shopping, with its live-stream shopping push being scaled back, and its separate ‘Shop’ tab also being depreciated for most users.