How to Get Customers to Shop Online

23 Jul 2024

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.

KEY INSIGHTS

- Global e-commerce sales growth could drop to as low as 7.4 percent by 2027 as consumers grow tired of the standard grid-like online shopping experience.

- Not every brand has the budget to invest in AI-powered individualised shopping feeds, and consumers can respond poorly when companies introduce new features.

- Brands with successful e-commerce businesses are using data that’s already accessible to them to improve product recommendations, and identifying other updates that don’t require cutting-edge software.