Rosé & Jimin Star in Tiffany & Co.’s New Campaign

The evolution of Tiffany & Co. continues. On Tuesday (Aug. 1), the iconic jewelry house announced the launch of its new Tiffany Lock campaign featuring four house ambassadors, including Rosé of BLACKPINK, Jimin of BTS, Academy Award nominee Florence Pugh and renowned Lebanese artist Nancy Ajram.
Designed for all, the expanded collection introduces an array of pendants, rings, earrings and bangles in various colors and palettes. Each house ambassador is featured in the newest Lock designs, symbolizing the love and power epitomized by the Tiffany Lock. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837,” Alexandre Arnault, Tiffany’s executive vice president of product and communication, said in a statement.