Make Christmas Magical With Boucheron's Glittering Jewellery

Boucheron's timeless gems are a joy to both give and receive this festive season. From moody black-and-white images reblogged onto countless Tumblr pages to the glossy covers of British Vogue, Alexa Chung remains a perennial style icon. Her timeless elegance makes her the logical first choice for the face of Boucheron, a brand whose jewellery is similarly enduring. In the maison's festive campaign, Chung and fellow ambassadors – including actor Mila Al Zahrani – are shot against a rich emerald green background, adorned with their favourite Boucheron pieces.

They had plenty to choose from. Ever since its eponymous founder, Frédéric Boucheron, launched the maison in 1858, it has been defined by its creative, innovative designs. Pieces such as the Point d’Interrogation - a claspless necklace that curves around the neck in an elegant question mark shape - diverted from the expected forms and functions of luxury jewellery. He also put back into practise ancient techniques of carving flowers and arabesques into diamonds, and was the first jeweller to take premises on the Place Vendôme in Paris – now a hotspot for anyone looking for something special. In short, the man, and subsequently the maison, have remained pioneers, continually reinventing their beloved pieces for the new age.

Take, for instance, the Serpent Bohème collection, worn by Chung throughout the campaign. The line's signature teardrop pattern is repeated to form a dazzling sunburst effect, almost Art Deco in appearance, or scaled into supersized pendants and studded with diamonds for something altogether bolder and more graphic. Available in a range of coloured precious gems and pink, white or yellow gold, each individual piece is impressive: when worn in tandem with another of Boucheron's designs, they're mesmerising.

The Animaux de Collection – a longtime favourite launched in 1866 – invites clients to take a walk on the wild side. Gold-beaked toucans, dark-eyed does and pandas rendered in black sapphires and diamonds turn your jewellery box into a bestiary. For those looking for something a little tamer, pendants, rings and earrings bear the visage of Wladimir the cat, a black Persian who acted as Boucheron's muse long before the late Karl Lagerfield met Choupette.