NEWS
Hermès to launch Haute Couture in 2026-2027

17 Feb 2025

Hermès is looking into adding an haute couture line, which it could launch as soon as 2026 or 2027, Axel Dumas, executive chairman of the French label said on Friday.

“We are thinking about an haute couture line,” he told analysts at a presentation of the group’s full-year results.”There has to be an aesthetic reason, it has to be beautiful, there has to be specific know-how,” he added.

“Sometimes, I feel like saying, ‘Pinch me, I must be dreaming,’” Hermes CEO Axel Dumas said during the company’s earnings call on February 13. “We projected €12 billion ($13 billion) in revenue by 2025, and here we are at €15 billion ($16.4 billion) already.”