Loewe names K-Pop's Taeyong as brand ambassador

20 Jun 2023

​K-Pop stars are the hottest properties at present and brands are rushing to sign them up as their influence on the consumer market in Asia and beyond is huge.
The latest news on this front is from LVMH’s Spanish label Loewe. The brand creatively directed for the past 10 years by British maverick Jonathan Anderson has named Taeyong as a new Global Brand Ambassador.