Gucci opens London flagship with Europe's first Salon concept

6 Sept 2023

Gucci has opened its new London flagship, relocating its premier UK store to New Bond Street among a powerful clutch of key global brands such as Burberry, Balenciaga, Miu Miu, Dior and Celine.The new flagship suggests that the reignition will come from a focus on the ultra-luxury consumer. And a clear indicator of this is that the top floor of the new store features the first Gucci Salon in Europe. Having been introduced in Los Angeles earlier this year, the Salon concept targets VIP customers with made-to-measure and made-to-order items.