Chanel augments presence at Hyères Fashion Festival and Villa Noailles
Fashion Network
18 Oct 2023
In the last 10 years, Chanel has become the main partner of the international Hyères Festival in France, sponsoring a number of prizes in its fashion, photography and accessories competitions. The French luxury group was even more visible at this year’s 38th edition of the festival, which ended on Sunday October 15, since Chanel was also the main patron of the centenary celebrations of the festival's Villa Noailles venue.
Villa Noailles, the modernist mansion that hosts Hyères’s annual festival on a hill overlooking the city, was built in 1923 by architect Robert Mallet-Stevens for philanthropists Charles and Marie-Laure de Noailles. The couple made their residence a hub for avant-garde art and culture, welcoming the likes of Man Ray, Picasso, Giacometti, Cocteau, Dalí and Buñuel, and funding many of their works.
Chanel has always emphasised its long-standing links with the villa, and especially with Marie-Laure de Noailles, who at the time used to wear the maison's creations. The label’s creative director Virginie Viard has even chosen Villa Noailles and its hanging gardens as the theme of the Spring/Summer 2024 collection, unveiled by Chanel at the latest edition of Paris Fashion Week.
