LVMH Beauty showcased maisons through storytelling at TFWA World Exhibition

Earlier this month, LVMH Beauty featured 11 of its maisons at the 40th edition of the TFWA World Exhibition, that recently took place in Cannes, France, where its travel retail teams presented their strategies and 2025 innovation plans.

LVMH Beauty’s 2024 focus was on brand storytelling and the art of hosting, through different experiences available on the rooftop of the Palais des Festivals.

The Riviera Express, a motionless journey inspired by the partnership of Maison Parfums Christian Dior with the Royal Scotsman Belmond train, took visitors on a virtual tour through 200 years of travel.