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Dior Beauty Reveals New ‘Rouge Dior’ Campaign With Yara Shahidi, Dilraba Dilmurat, Rachel Zegler, And Anya Taylor-Joy

V Magazine

3 Jan 2024

Red has been that girl for a while now—and in the world of luxury essentials, Dior Beauty’s Rouge Dior lipstick has been the go-to choice for an iconic red lip. But every classic needs a rebirth for modern times.
Entering the new year, Dior Beauty unveils a campaign featuring four friends of the maison—Yara Shahidi, Dilraba Dilmurat, Rachel Zegler, and Anya Taylor-Joy—captured by the renowned photographer Mario Sorrenti, and filmed by Bardia Zeinali, known for her pop-fantasy style. Against the white and beige set, the muses command attention in red garments and, of course, bold red lips, as the campaign crescendos with each muse’s signature click, serving as a leitmotif. With a total of 43 shades in the revamped Rouge Dior line, the shades boast either a velvet or satin finish.

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