Condé Nast expands beauty focus to diversify revenue

Condé Nast has always had a hand in the beauty industry, but now it’s bringing its cozy relationships with brands to consumers through IRL events and new content.

On October 21 in New York City, Allure will host its first ticketed consumer event. It will be a live iteration of its annual Best of Beauty awards and called The Best of Beauty: The Live Event. Vogue, meanwhile, is launching a Vogue Beauty vertical. It will introduce the content by incorporating beauty programming and activations in its ticketed Forces of Fashion consumer tentpole events held in different cities throughout October. In addition, GQ will soon launch a new video series about men’s grooming trends. And in June, as a standalone offering apart from its annual Beauty Awards, Self held the Healthy Beauty Awards, which focused on safe, effective and emotionally beneficial products.