Lancôme’s new art show in Shanghai wows visitors

On December 23, Lancôme unveiled the second edition of its branded exhibition, named “The Art of Absolue,” at China Shipping Pavilion in Shanghai. Named after the brand’s premium anti-aging line, and curated and coordinated by Somexing Art Agency, the exhibition features the work of 10 artists from France and China — showcasing a diversity of artistic mediums, including sculpture, immersive installations, upcycling, photography, multimedia, and 3D art. The exhibition will be open to the public until January 28.

The commissioned works interpret Lancôme’s iconic rose symbol via four themes: Perpetual Rose, Perpetual Youth, Perpetual Sense, and Perpetual Life. A dedicated space titled Perpetual You presents the beauty brand’s iconic skincare collections.

Netizens’ reactions: The exhibition has generated significant buzz online and among visitors. Many Xiaohongshu users commented that it was the most impressive branded exhibition they had seen this year. The “The Art of Absolue Lancôme Art Exhibition” hashtag attracted over 13.1 million views on Xiaohongshu in five days after it opened.

A WeChat Mini Program is live for online users to make reservations and virtually explore the exhibition via image galleries and an audio guide, which enables the initiative to reach a wider audience of people that are not able to visit the physical space.